Weapons of Mass Creation 2012
WMC Fest is the premier design conference and music festival in the Midwest.
For the third year running, Go Media has been putting on its big event called Weapons of Mass Creation Fest. It all started as a passionate side project from founder Jeff Finley. His vision was to bring his creative inspirations to Cleveland for an inspiring and energizing weekend. So far so good on living up to the vision as each year keeps getting better and better. Year three was no exception. Go here for all the stories, photos, and videos from WMC3.
The logo and colors were developed along with the general concept in 2010 for the first festival. And each year the brand gets a bit more refined. The posters for this year featured a brand new WMC monogram designed by Chris Comella that went on to be used in buttons, stickers, and other signage. The logo was also used on banners throughout the event.
Stickers and buttons were created along with a brand new t-shirt. In fact, this was our first collaboration with outside designers. Part of our philosophy at Go Media and WMC Fest is collaboration. The shirt was designed by Jon Contino from Brooklyn, NY and one of our stickers was designed by Brandon Rike from Columbus, OH.