Networking Tips: Secrets to Networking Success
“The richest people in the world look for and build networks, everyone else looks for work.” - Robert Kiyosaki
Networking is without a doubt one of the most important efforts to get your name out there and grow your business. Like the old adage says, “it’s not what you know, it’s who you know”. Whether you’re a freelancer working out of a house or working in an established company, getting out there and meeting folks can do wonders.
As Go Media’s Account Manager, networking is an important part my job. In fact, each member of the sales team has a minimum number of networking hours to hit each month. We recognize the value of getting out there and spreading the Go Media word. Sure, there are days where the last thing I want to do after a full day at the office is go and mingle with strangers for hours, but I look forward to networking most of the time!
Often times, the hardest part is finding and getting yourself to the events. It can be uncomfortable to walk up to people you don’t know and start a conversation, but the potential outcome can be worth the 30 seconds of awkwardness.
Some people are natural born social butterflies, while others aren’t. For those who are looking to network more, here are the tips I’ve learned from my experiences:
Bring a wingman (or woman). If you have a fear of flying solo, bring an outgoing friend or colleague along! It’s important to not isolate yourself though. Don’t sit in a corner and only talk to the one person you know. If you’re going to do that, don’t bother attending. The goal is to make new connections, after all.
Find a common ground. It certainly helps to have something in common with the person you’re chatting with, other than the weather. This is can be tricky, but helps to establish a level of trust. I tend to jot down notes on business cards with this sort of information. It creates a personal touch when following up at a later day. Otherwise, the little things tend to be forgotten after chatting with dozens of people.
“If people like you they’ll listen to you, but if they trust you they’ll do business with you.” – Zig Ziglar
Listen! Take interest in others and what they do. This is key. Networking is not just about telling others about you, it’s about making valuable connections that ideally result in mutually beneficial relationships. There are countless leads that I’ve sent to folks I’ve met while out networking while never receiving one in return and that’s OK! Don’t keep score.
Master your 30 second pitch. After you’ve started a conversation and someone asks you what you do for living, have a concise response in your back pocket that touches on the value you bring. If you start rambling, you’ll lose your listener fast. It’s important not to be too ‘salesy’ (no one likes that guy). Be authentic. Be you.
Casual followup. Now that you’ve collected a slew of business cards, don’t let them sit in a stack never to be touched again. A few days after the event, shoot a quick email following this simple outline:
Thank the person for taking the time to chat with you
Touch on something personal (i.e. the ‘common ground’) that is not business related – humor always helps!
Reiterate how you can help or be of value in a casual, not pushy, way
It’s important to not bombard your connections the minute you get back to your desk or call once a week to ‘chit chat’, though. Reach out to them when it matters or if you have a lead for them. Maybe even invite them to another event with you!
“The bigger your rolodex, the bigger your business.” -Anonymous
Mastering the art of networking takes time and experience. There are going to be uncomfortable moments and maybe even some rejection. Most events offer small plates and cocktails (which certainly help to loosen people up). Just don’t overdo it or you’ll be remembered for all the wrong reasons.
What are your tips for networking success? Please share with me in the comments below!