As I’m writing the “Designers Guide to the Apparel Industry” eBook that I plan to release soon, I started to take notice of WHO are the role models that inspired this book. Essentially, who are the designers who started freelancing and eventually started and now run a successful clothing line? As Steve Knerem’s “start a clothing line” series sheds light on HIS experience doing what so many of us designers want to do: Branch out and release something of our own.
These designers got started working for clients. As you know, you’re mostly working on THEIR ideas and helping them solve problems. I’m sure a lot of designers reading this have felt the urge to work on their own ideas but probably never had the time. Heck, you may have even “started a line” yourself but there’s a good chance your tees are gathering dust in your basement because you were never able to take the line beyond a casual hobby.
The folks I’m featuring here have taken it past the hobby phase and created their own unique brand. Everyone talks about starting their own line, which as we’ve seen the past few years, lots have done just that – started. While I give people praise for starting something on their own terms, let these folks be role models and inspiration to take it to that next level.
Some of these I have interviewed for my eBook and you can read case studies about HOW they did it. You can get notified by email when the book comes out.